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Nintendo’s plans for world domination continue

Nintendo is enjoying a wave of success with the Switch, drowning out the tepid reception of the Wii U, which the Switch has already outsold, just 10 months into its lifecycle. At the company’s investor call, director and creative lead Shigeru Miyamoto outlined plans for the console, which are ambitious to say the least. Miyamoto seems confident that the usual console lifecycle of five to six years is something that Nintendo can prolong for the Switch.

“Nintendo also has a system in place whereby the software developers focus on these hardware features in their development efforts for the continuation of the Nintendo Switch business,” Miyamoto said in a recent investor Q&A.

“Up until now, the hardware lifecycle has trended at around five or six years, but it would be very interesting if we could prolong that life cycle, and I think you should be looking forward to that.”

Miyamoto also touched on plans for their “marketing strategy… to instill a desire to purchase Nintendo Switch among a wide consumer base” all around the world, citing the portability of the console as its “biggest attraction.”

“Our ultimate ambition is for a Nintendo Switch to be owned not just by every family, but by every single person. If consumers come to take it for granted that everybody has a Nintendo Switch, then we can create new and very Nintendo genres of play, and Nintendo Switch can have a life apart from smart devices and other video game systems. Expanding the Nintendo Switch world this way is a means of eliminating risk.”

Part of the Switch’s success can no doubt be attributed to the large library of games available on the console — triple the amount that the Wii U had at the same point after launch. Nintendo has yet to roll out the paid online service, which has been delayed until September 2018, but they have teased an announcement about the service that they say will be “worth the wait.”

Shabana is a freelance writer who enjoys JRPGs, wine, and not finishing games. Follow her on Twitter.





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